Please note, as of January 8th we will dispatch shop orders 3 times a week on Mondays, Wednesdays and Fridays

We are now taking videos for World Embroidery Day 2024!

EU VAT regulations

From the 1st of July 2021 the EU brought in new legislation to charge VAT on ALL purchases coming into EU countries from outside the EU regardless of value; your items will be delivered by Delivery Duties Unpaid (DDU) meaning you may have to pay import VAT and a handling fee before you can receive your items. If you have any questions about this please email us here.


Sarah is a site dedicated to hand embroidery; passing on skills, inspiring you to stitch and providing the tools and materials to do so! Sarah trained on the prestigious 3 year Royal School of Needlework Apprenticeship and now works with her husband Jonathan and their team in their studio based on the edge of Sherwood Forest in Nottinghamshire, England.

Check out the shop below for over 500 items of specialist hand embroidery materials & equipment; worldwide shipping (free UK shipping over £50) and super fast despatch times!

Visit the Learning Zone for classes and video kits and the Community Page for free designs and galleries and of course the video page for over 270 videos with Sarah on all things embroidery!

Visit our online shop

We have hundreds of items for sale, click the button below to have a browse!

We have lots of resources for embroiderers of all levels, see what we have below...

Embroidery beginners

If you are an embroidery beginner and need some handy tips and advice then this page is just for you!


See over 260 videos on hand embroidery! A wonderful resource for students, practitioners and hobbyists alike.


Head to the community page to get free designs, see the embroidery galleries, and check out our Stitching Around the World project!