This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.


What information do we collect about you?

When you order from our shop, we collect the following information:

Your name


Telephone number

And Email

This is solely for the purpose of processing your order. Your information is never sold or passed to a third party.

If you have a customer account with us, your information is held on the server of our website hosting company Create; you can read the Create Privacy Policy here. Only the information above is held, not your card/payment details.


Newsletter signups

In our newsletter we send you a roundup of classes coming up, exhibitions, news and new shop products, new video uploads and other points of interest relating to hand embroidery which may be of interest to you. You will only receive these emails if you have filled in our online Newsletter signup form and you may opt out at any time. Your email address is never passed on or sold to anyone else. We use MailChimp as our marketing automation platform. By singing up, you agree that we may process your information in accordance with these terms and you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy  and Terms.

If you no longer wish to receive our Newsletter you can unscubscribe directly from the newsletter or email us here and we will remove your details: [email protected]



Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity. For further information visit

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser.


Other websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.


How to contact us

Please contact us if you have any questions about our privacy policy or information we hold about you:

by email: [email protected]

or write to us at: 30 Seventh Avenue, Clipstone Village, Mansfield, NG219DR


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